Evaluate Your Investments
Whether you are buying stocks, flipping a house, or running Facebook ads, you need to know if your money is working for you. Calculating the ROI gives you a standardized percentage so you can compare different investments apples-to-apples.
Track Marketing Campaigns
Marketing teams live and die by ROI. If you spend $500 on an ad campaign and it generates $1,200 in sales, use this calculator to instantly find your campaign's Return on Investment and justify your ad spend.
Frequently Asked Questions
ROI stands for Return on Investment. It is a universal financial metric used to evaluate the efficiency or profitability of an investment.
ROI is calculated by subtracting the initial cost from the final return (to find the Net Profit), and then dividing that Net Profit by the initial cost. Multiply by 100 to get the percentage.
Yes! If you invest $1,000 and only get $800 back, you lost $200. That represents a -20% ROI.