QuickWebCalcs

Markup Calculator

Calculate the exact markup percentage applied to your wholesale cost.

Gross Profit
50
Margin
33.33%

(Profit ÷ Revenue)

Markup
50%

(Profit ÷ Cost)

Set Your Prices Faster

When you receive a new shipment of inventory, you need to set prices quickly. Using a standard Markup percentage across your entire catalog ensures consistent profitability and simplifies your pricing strategy.

Understand the Margin/Markup Relationship

Retailers often target a specific Profit Margin, but they have to use a Markup to actually set the price. Our tool links these two metrics together. Enter your cost and target selling price, and we will tell you exactly what the Markup is.

Frequently Asked Questions

Markup is the percentage you add to the Cost of a product to determine its Selling Price. It is calculated as Profit divided by Cost.
To apply a 50% markup, simply multiply your cost by 1.5. If an item costs $20, a 50% markup adds $10, making the final price $30.
Because Markup is divided by the Cost (a smaller number), while Margin is divided by Revenue (a larger number). A 100% markup always equals a 50% margin.